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If you are a CEO, to tweet or not to tweet is the question!
There was a great article this week in the Wall Street Journal about CEO’s tweeting. The article, “140 Characters of Risk: CEO’s on Twitter,” points out the pluses and pitfalls for CEO’s when they...
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Proposals: Add-on Items to Make Yours Extraordinary
As business owners, we often have to write business proposals to our prospective clients. Some are short, and some are long, and some are complicated, and some can be a simple email that sums up your...
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Microsoft Word vs. Google Docs: Can You Use Both?
I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the...
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Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach
I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.” There are some easy ways to connect the dots when...
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Advertise Yourself – Part 2: Use Your Newsletter and Landing Pages to Convert...
Last week, I wrote an article about advertising yourself, using social media. This week, I want to continue the discussion, by sharing another advertising method: combining newsletters with landing...
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Advertise Yourself – Part 3: Use Cold Calling, Email, and Your Website to Set...
This week, I’d like to offer some other suggestions for combining communication tools to reach out to prospects. Quite often, I receive emails from people I don’t know or have not heard before their...
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Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master
About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its...
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5 Zinger Communication Ideas to Support Your Marketing in 2013
2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost,...
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Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly
Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining...
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Blogs – Part I. Looking For Free Publicity? Write A Guest Blog Post
You want publicity to enhance your brand, spread the word about your business, and get yourself known. Most of us are cost conscious, and trying to think of every which way we can advertise our...
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